Hi, I'm Mia. Founder, creative director, and someone who grew up with headwear and apparel in her DNA.

I grew up in New England on skis and a snowboard, where what you wore to the mountain was almost as important as how well you got down it. Now I live in New York, and winters here have a way of draining the color out of everything. The city goes gray, the layers pile on, and somewhere along the way everyone's wardrobe follows suit: black coat, black hat, black everything. I get it. But I got tired of it.

I've always loved fashion and I've always loved color, so starting a brand that brings both felt like the most natural thing in the world. We're starting with beanies and building toward a full streetwear brand. Every piece is chosen or designed by me. If it's here, it earned its spot.